Behind the scenes
About
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Creating under VIAMARIE (aka Via Marie Studios) since 1999
​Photographer/Director/Producer
Equipment: Leica, Hasselblad, Pentax, Nikon
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MakeUp & Hair Artist (CA licensed since 1994)
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Pin Up/Retro & Fetish Wardrobe Styling
Music/Video Production/Analog Film
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Bio
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I am a Vietnamese-American self taught photographer born in Nha Trang, Vietnam during the Vietnam War. My father was a drafted solder from Los Angeles who brought us all back to the United States, Southern CA in1972 where I grew up most of my life.
Raised in a strict household, we were to be seen and not heard. I found myself mesmerized by old Hollywood movies, music videos and fashion magazines since I was a very little girl. I first drew and was known as the "Artist" throughout school. I rose and emerged into myself in the new Goth, New Wave and Punk scene of the early 80's and found expression through my own unique style. At the time I carried film cameras around and documented my life and friends since the 80's but I never thought I could do photography for anything more than that. It was after being infatuated with the supermodel scene and George Micheals videos Too Funky and Freedom, that I wanted to be a makeup artist with intentions of working in print and fashion.
After unexpectedly moving to Salt Lake City in the mid 90's, I turned my focus on producing my own shoots after realizing the work I really wanted to do wasn't available to me there. I was soon mentored by a two photographers that I worked with as their MAUH (makeup and hair artist ) who wanted to help me pursue my visions of glamour meets fashion meets fetish. Soon enough, I became known as a one woman army, doing it all from the set, makeup, hair, wardrobe and photography. I was given my first computer by my Dad in 1999 and learned html coding to build myself my first website during the time when the internet was still new and barely booming. I was recognized for my Pinup work and was one of the first few websites of Pinup and Fetish photography out there
Fast forward to today, my work has been seen and published in calendars, coffee table books, magazines, TV shows, music videos and more. Clients throughout the years span from celebrities, pinup models, rockstars and companies such as Sony Japan and even the First Lady Laura Bush. Today i've carried a large body of work left mostly unseen. I'm looking to exhibit and continue to explore and expand my portfolio.
So please, join me today on celebrating over 20yrs of VIAMARIE and visit my online galleries and shop. Want to book a private shoot or have any questions on merch or licensing info, please send me a message and let's talk about it. email
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